National Road Heritage Corridor unveils NEW look

The National Road Heritage Corridor (NRHC) is proud to share a new logo design that honors the road that built a nation while pointing boldly toward the future of our region.

For more than three decades, NRHC has worked to protect, celebrate, and revitalize the communities, landscapes, and stories of the National Road. As our organization has grown to embrace cultural preservation, trails and outdoor recreation, riverfront revitalization, and community partnerships across Southwestern Pennsylvania, we felt it was time for our visual identity to evolve as well.

The new logo is filled with meaning drawn directly from the corridor:

• The blue roofline represents the Monongahela River and the broad skies of our landscape—symbols of renewal, resilience, and possibility.
• The golden rectangles echo the dashes on the National Road itself, grounding the design in the path that continues to connect our communities.
• The warm brick pattern reflects both the craftsmanship of our historic structures and the trails that now knit our towns, parks, and natural places together.

Together, these elements symbolize the building blocks of Place: our natural environment, built environment, cultural heritage, history and memory, community connections, and the meanings people attach to them.

This refreshed identity gives us a flexible, modern mark that still feels grounded in tradition. It reflects NRHC’s role as a place steward, weaving together past, present, and future; road and river; culture and nature. Our mission remains the same, but our look now better matches our energy, vision, and wide-ranging work.

You’ll begin seeing this logo across our programs, projects, and communications. From trail signage to community events, it will serve as a symbol of connection between people and landscapes, heritage and progress, memory and imagination.

We’re excited to carry this new look forward as we continue strengthening the National Road Heritage Corridor together.